For journalists and editors considering coverage.
CuraHaus is an early-stage residential care practice in MetroWest Boston and Cape Cod. The practice is happy to provide background, materials, and interviews to writers and editors covering home services, the trades workforce, or the new generation of premium service brands.
The practice is in its early chapters. The story is just beginning to be worth telling, and we are happy to help anyone who wants to tell it well.
One
What CuraHaus is
The short version, in language a journalist can use directly. Longer background and supporting materials are available on request.
CuraHaus is a premium multi-trade residential care practice serving the affluent communities of MetroWest Boston and Cape Cod. The practice is built around a healthcare-inspired model: members receive an individualized Care Plan, a dedicated Care Team that stays the same year after year, and a complete property Chart that documents every visit and every finding for as long as the relationship lasts.
The trades CuraHaus offers — landscape, mechanical (HVAC), plumbing, electrical, painting, and handyman work — are organized inside one practice rather than sold as separate services. Members deal with one front door, one Care Team, one Care Plan, and one invoice. The practice grows through careful acquisition of established local trade businesses, integrated and rebranded under the CuraHaus standard.
CuraHaus is in its early chapters. The practice is launching service through an established local trade business, with additional services being onboarded into the practice over the months ahead. The brand, the Care Plan model, the Cornerstone Standard, and the Trade Academy are all built and ready. The members will follow.
Two
What is available
Background, brand assets, interviews, and supporting context. Materials are provided on request and tailored to the angle of the piece.
For writers and editors working on a story that involves CuraHaus, the practice is happy to provide any of the following on request:
- Background interviews — on the practice, the model, the Care Team philosophy, the Cornerstone Standard, the Trade Academy, or any specific aspect that fits your angle.
- Brand assets — high-resolution wordmark, the Cornerstone symbol, color palette, typography, and the visual system in formats suitable for print or web.
- Photography — as the practice's own photography is built out, images of properties and Care Teams will become available for editorial use, with appropriate permissions.
- Industry context — the practice's perspective on the home services sector, the trades workforce shortage, the AI-driven white-collar shift toward the trades, and the consolidation underway in the multi-trade home services category.
- Quotes — on background or for attribution, depending on the publication and the topic.
CuraHaus operates a careful, considered relationship with the press. The practice is selective about coverage opportunities and will pass on stories that do not fit the brand. Inquiries that align with the kind of writing CuraHaus wants to be associated with are welcomed and replied to promptly.
Three
How to reach us
Press inquiries are read directly by practice leadership and replied to within a few business days.
Press inquiries should be directed to hello@curahaus.co with the subject line "Press inquiry." Please include your name, your publication, the angle of your piece, your deadline, and what specifically you would like CuraHaus to provide. Press inquiries are read directly by practice leadership and replied to within a few business days.
For time-sensitive requests on tight deadlines, mention the deadline in the subject line and the practice will do its best to accommodate.
The practice has no coverage to point to yet. That is what makes the early stories the ones worth telling well.
CuraHaus does not maintain the usual press page ornaments — the grid of magazine logos, the "as featured in" timeline, the cached video clips from morning news segments. There is nothing to display yet. The first journalists and editors who cover the practice will be writing about something genuinely early, and the practice is happy to make that easy on the people doing the writing.
If you are working on a story that fits, we would love to hear from you.
Working on a story? Tell us about it.
Reach the practice at hello@curahaus.co with the subject line "Press inquiry." Your message goes directly to practice leadership and is replied to within a few business days.